Operators have an opportunity to leverage their core subscriber base and wireless asset to position themselves as the core partner with developers and create a direct revenue share model.įor device OEMs, HTML5 provides a lifeline for innovation and differentiation in terms of being able to make choices for developing their own mobile operating systems without the fear of not being able to have enough content or developer attention. More intelligent OSS platforms will need to be developed to be able to interrogate services offered and apply QoS and billing rules and allocate resources in real time. Steps need to be taken with infrastructure vendors to ensure that HTML5 revenue and non-revenue generating traffic can be easily categorized, prioritized, dimensioned and quality of service rules applied. HTML5 standard development currently supports about 95% of the functionality possible compared to native apps, and the gap is quickly closing for areas such as touch interfaces, audio, graphics, camera, Bluetooth, etc.įor operators and infrastructure OEMs, HTML5 will create far more “chatter” on wireless networks and this will impact network accessibility and capacity. There is a very strong incentive for app developers to embrace HTML5 as they would not need to develop and test apps for different OS’s and devices – a single HTML5 developed app would work on any smartphone.
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If required, HTML5 apps can be sold directly through Apple’s App Store or Android Marketplace after being placed in a simple “native” app shell such as Nimblekit. But with HTML5 apps, Google (or other) search engines can locate them and provide a payment platform, user feedback and rating scoring. A big benefit for developers to pay Apple 30% of their revenue for apps downloaded was the ability to work seamlessly and be easily searchable.
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You should be asking the question about now, “Well if I don’t have to download apps, and they will work through my browser, am I no longer limited to any store, OS or device requirement?” Correct, and this is where Apple’s solid ecosystem differentiator starts to weaken. Two significant milestones will be game changers for Web-based apps, namely high-speed broadband wireless (4G and beyond) and HTML5. There are a few apps that reside on the Web, but historically their performance has been subpar due to either wireless broadband speeds or lack of functionality due to HTML access to phone features. Let me explain consumers today are largely using a native app-based model where apps are downloaded largely from the two dominant storefronts, and the app resides on the device. You may ask, what the big deal, why should I care in wireless telecoms? The short answer is that HTML5 will be the technology that will create a multibillion dollar value chain disruption for app developers, enterprises, for Apple, for Google and for wireless operators – does that make it interesting enough?
Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices. It is the fifth revision of the HTML standard and as of September 2011, is still under development.
Please send along submissions for this section to our editors at: is a language for structuring and presenting content for the Web, a core technology of the Internet.
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We want to keep this as open as possible, but maintain some editorial control so as to keep it free of commercials or attacks. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. Editor’s Note: Welcome to our weekly Reader Forum section.
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